Content includes ideas, analysis, examples, explanations, research, problems, solutions, insight, and anything else you put into your paper. Content can be valuable or boring. This depends both on what you say and how you say it. To make sure your content is good, you should consider talking with members of your audience to discover what they already know or what they’re curious about. Most of all, you should include information that helps them to overcome their inherent barriers and leave out whatever detracts or perhaps that which does nothing at all for your purpose.
Before you build a house, you need materials. Before going to war, a king should assess his forces. Before writing a paper, it helps to brainstorm and develop a good amount of content.
My director of writing at Utah State University once told me how they once graded papers in three steps: first for content only, then for organization only, and finally only for style. This should give you a little insight into one way to approach the writing process.